This research is a study that examined the effects of price,
promotion, place, and physcal evidence to the parents' decision to
choose schools Tangerang nature either simultaneously or partially.
Theory used in this study is the theory of service marketing mix
strategies, theory of consumer behavior and purchasing decisions.The
approach in this study supported deskritif quantitative survey, where
all variables are measured with a Likert scale and methods of data
collection with a list of questions to 100 respondents.The analysis tools
are: test validity, test reliability, test multicollinearity,
heteroskedaktisitas test, multiple regression analysis, t test, F test,
and Keofisien determination.Based on the analysis, the results
get adjusted coefficient of determination coefficient of 77.6%. The
remaining 22.4% is the influence of other factors outside this model.