Jurnal

Jurnal

• By Anesia, Riastien;
• Jurnal Nasional Terakreditasi
• 73
• 1-10

This research aims to deeply analyze the utilization of Instagram social media by Aoki Noriuki Gakuin Vocational Training Institute as a strategic communication tool in attracting prospective Indonesian workers. Using a descriptive qualitative approach, data was collected through in-depth interviews, direct observation of social media activities, and documentation of digital content uploaded by the institution. The main focus of this study lies on the digital communication strategy used by the Job Training Institution, especially in designing and delivering promotional messages through visual content that is informative, educative, and in accordance with the needs and preferences of the target audience. The results show that Instagram can be an effective medium in reaching potential trainees, building audience engagement, and forming a positive image of the institution. Consistency in content publication, creativity in message presentation, and relevance of the information delivered are key elements in the effectiveness of the digital communication strategy implemented. The findings provide a practical contribution for other vocational training institutions in designing more adaptive and targeted digital promotion approaches, and open up opportunities for further studies in the realm of digital communication, especially in the employment and human resource
development sectors.

• Katakunci Digital Communication Strategy, Indonesian Workforce, Instagram, Job Training Institution, Social Media
• URL http://https://journal.unpas.ac.id/index.php/linimasa/login
• Penerbit LINIMASA : JURNAL ILMU KOMUNIKASI, BANDUNG JAWA BARAT

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