ANALISA KEPUASAN PELANGGAN PENGGUNA PRODUK OTOMOTIF TOYOTA

Lihat/Buka File Repository

Lihat/Buka File Peer Review

Tanggal

2010-10-01

Abstraksi

Customers is an important element in any business activity, which led to the necessity of maintaining the satisfaction of our customers, therefore remain willing to be a loyal customer. Level of customer satisfaction can be maintained or even improved by improving the quality of the service of the company. The exhibition aims to determine the level of satisfaction of users of the Toyota brand products. Things that the principal concern in assessing customer satisfaction include product quality, optimum service, product quality, product price, facilities maintenance, ease of communication and finance facilities. research using a descriptive-qualitative method with a rationalistic approach. Shape analysis using qualitative-rationalistic method is based on a holistic approach in the form of a general concept (the concept of grand) checked at a particular object (specific object), then sit back results obtained in the general concept. Collecting data using a literature study covering books, media articles, and searching on-line literature. The results show that Toyota manufacturer has been able to create a high level of customer satisfaction with the receipt of an award of the independent survey institute JD Power as a company to achieve the highest value on the assessment surveys Customer Satisfaction Index (CSI).


Kata Kunci: Customer Satisfaction, Product

URI
https://www.researchgate.net/publication/321903328_ANALISA_KEPUASAN_PELANGGAN_PENGGUNA_PRODUK_OTOMOTIF_TOYOTA

Bidang ilmu
Manajemen

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