BUILDING CUSTOMER VALUE TO INCREASE NUMBER OF TOURITS (Implementing Five Basic Concepts in Increasing Customer Value)

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Based on the customer is a king, so tourist destination should be able to increase tourist satisfaction. It is relation with tourist value; it means that to increase tourist satisfaction is the same with to increase tourist value. If the tourists get high value, with the high satisfaction, they will be able to visit tourist destination repeatedly. Referring to the statement that satisfaction should be able to increase by means of increasing value. The statement above is the basic in writing this research with the title “Building Customer Value to increase Number of Tourists” Implementing Basic Concept in Increasing Customer Value. The purpose of this research is how to describe the effort in increasing customer value in order to be able to increase number of tourists at tourist destinations. The research method used is literature review in implementing five basic concepts in increasing customer value by Kotler. The result achieved that there are five ways can be accomplished by tourist destinations in increasing tourist value, namely: (1) raise benefits; (2) reduce costs; (3) raise benefists and reduce costs; (4) raise benefits by more than the raise in costs; dan (5) lower benefits by less than the Reduction in Costs.

Kata Kunci: value, satisfaction, costs, benefits

Bidang ilmu


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