Characteristics of Msme's Businessman and Level of Utilizing ICT Facilities In Bandung and Bogor area

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Abstract The purpose of this research is to identify the profile of the region, the characteristics of the MSMEs businessmen in utilizing ICT facilities and to identify the utilization level of ICT facilities of MSMEs businessmen in Bandung Regency, Bandung City, Bogor Regency and Bogor City. The research was conducted in December 2016 until April 2017. The sampling technique was conducted by using disproportioned stratified random sampling and the numbers of samples were 358 people from the total population of 3479 MSMEs’ businessmen. The method of analysis used is descriptive method. The results showed that the average of MSMEs’ businessmen who run the business and utilize ICT facilities is in productive age of 26-46 years with average education of high school. The average number of family dependents with approximately 1-6 family members, business experience of MSMEs businessmen ranging from 1 to 10 years, motivation level in using ICT facilities in high category and the cosmopolitan level is moderate. The Potential of Kabupaten Bandung, Kabupaten Bogor, Bogor City and Bandung City has strategic potential with economic advantage, innovative and creative business center and geographical position with potential tourism sector. Utilization level of ICT facilities dominated by many MSMEs businessmen who live in urban. The highest usage of applications is the hardware application such as a mobile device rather than using computer desktop.

Kata Kunci: Characteristics Of Msme's Businessman;utilizing level of ICT Facilities;regional Profile