Analysis of Education Tourism Experience Level Through Tourism Activity Variation in Taman Pintar Yogyakarta


Education tourism is one of tourisms people are very interested in Yogyakarta as student and culture city. Education tourism is routine agenda for educational institution in effort to support implementative learning process. Various educational tourism activities are art and cultural study, historical study, language study, conference study, pilgrimage activity and research. Successful education tourism activity is determined by learning experience felt by tourist. The research was intended to identify the effect of tourist demand and product availability on tourist experience through tourist activity variation offered by Taman Pintar Yogyakarta. Result of data analysis indicated that tourist demand did not affect significantly tourism activity variation with correlation coefficient of -0.66. However, it is more influenced by product availability in Taman Pintar with correlation coefficient of 0.411. Then result of path analysis indicated that supply has dominant indirect effect on tourism experience level through tourism activity varieties with correlation coefficient YZ

Kata Kunci: educational tourism, demand, experience, tourism activity, path analysis


Bidang ilmu
Perhotelan dan Pariwisata


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