Analysis of The Four Pillars of Tourism Development Planning in The Tourism Areas of Kretek, Bantul, Yogyakarta, Indonesia


Tourism sector has played an important role in economic development in Kretek district of Bantul regency. Tourism is main life style of Kretek People. Result of current research indicated that Kretek district has many superior destinations that have not been worked maximally. Its tourism product was stagnant and tourism attraction decreased. The condition requires government intervention as one of stakeholders particularly in determining policy and capital. Product diversification and revitalization should be done in the industry to improve quality and quantity of tourism product. The product is offered by Kretek destination as potential one. It is marketed by brand strengthening, promotion and partnership with other parties. 

Kata Kunci: —tourism; development; destination; marketing; industry; institution.


Bidang ilmu
Perhotelan dan Pariwisata


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