Strategi Manajemen Krisis Public Relations PT Blue Bird Tbk

Strategi Manajemen Krisis Public Relations PT Blue Bird Tbk

• By Ita_Suryani, Asriyani_Sagiyanto;
• Jurnal Nasional Tidak Terakreditasi
• 162
• 102-113

One of the activities of Public Relations is to perfom a communication function in developing institutional communication with the public to realize goodwill and mutual understanding. In a crisis situation, Public Relations plays a vital role. The profession demands the ability to design, to protect, and to maintain the company's reputation in the public challenge. Blue Bird's commitment to change is one of the strategies of management crisis known as the "reimagining Blue Bird" program. This program voiced through the "Blue Bird Changing To Change" campaign ad on YouTube. The purpose of this study is to know the strategies of Crisis Management of the Public Relations PT Blue Bird Group (Case Study at PT Blue Bird Group Post Demonstration Riot & Anarchist, March 22, 2016). The method used in this research is a case study method. It uses various data sources that can be used to research, describe and explain comprehensively the various aspects of individuals, groups, programs, organizations or events systematically. The conclusion shows that the Blue Bird
"reimagining" campaign program voiced through the "Blue Bird Changing To Change"
campaign ad on YouTube has attracted attention and gained sympathy from the public, which in turn can build positive public opinion and impact on Blue Bird's reputation.

• Katakunci Public Relations Strategies, Crisis Management
• URL https://journal.budiluhur.ac.id/index.php/comm/article/view/624/524
• Penerbit ,

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