Hijab is not a foreign thing for the population in Indonesia, because most of the
population of Indonesia is Muslim. Today, many business people, especially
hijab sellers, provide a variety of brands and models in the hijab they sell.
Therefore sellers are required to be able to think intelligently in making a
sales strategy that will certainly be useful to know clearly which products are
most in demand by customers, and also to increase sales in their stores. Then
there needs to be an alternative that can realize the recording of sales transaction
data more quickly and structured. In this study the authors applied the k-means
algorithm to determine customer interest in the products they sell. In the calculation that has been done by using two
parameters, namely the transaction and the number of sales and passing three
iterations with the results of iterations one gets a ratio of 0.374324132, the
iteration two gets the ratio 0.543018325, and the iteration three gets the same
ratio value as second iteration. So it can be concluded that the hijab that is
most desirable by the customers is the hijab with the brand Rabbani, Elzatta,
and Zoya, the low-interest hijab branded by Dian Pelangi, Kami Idea, and
Meccanism. And the hijab with those who are not high and also not low is the
hijab under the brand Ria Miranda, Jenahara, Shasmira, and Shafira.
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